Versatile Equipment Expands Territory on Behalf of Bobcat


Versatile Equipment Ltd has been appointed by Bobcat as the company’s new Authorised Dealer for the counties of Cambridgeshire, Northamptonshire and Bedfordshire in the UK. This continues the recent expansion of the company’s Bobcat dealership in East Anglia and now into the East Midlands region, adding the three new counties to Norfolk and Suffolk that Versatile took over in the second half of 2023.

Lee Chater, Managing Director, and co-owner of Versatile Equipment, said: “We are delighted to expand our responsibility for the Bobcat brand into Cambridgeshire, Northamptonshire and Bedfordshire. Last year, we opened a brand new depot based at impressive facilities at Willow Grove Farm in Lakenheath, when we took on Suffolk and Norfolk for Bobcat. Located only six miles from the Cambridgeshire border, our Lakenheath operation is ideally situated and has the personnel in place to serve the additional areas.”

As well as the new areas in East Anglia and the East Midlands, Versatile Equipment has been the Authorised Bobcat Dealer for Greater London, Essex, West Sussex, East Sussex, Kent and Surrey for the last three years. The company is dedicated to increasing Bobcat’s share of the construction, rental, agriculture, landscaping, industrial, recycling, waste management and other markets in all the areas for which it is responsible.

John Christofides, Regional Sales Director for Bobcat EMEA, commented: “We have been very impressed with the investments in facilities and manpower that Versatile Equipment has made at the new branch in Lakenheath, which offer excellent storage, service and showroom space as well as ample external areas. With its proximity to the Cambridgeshire border and the other two counties, the Lakenheath operation provides a perfect base for Versatile Equipment to serve Bobcat in all three additional counties.”

Quality Service for Customers in Every Market

As well as sales of the entire Bobcat range of machines and attachments, Versatile Equipment offers a full selection of genuine Bobcat accessories and parts to support customers in its area. This is backed up by a substantial stock of brand new; Certified Used and second hand Bobcat machines for sale. Customers also benefit from Versatile’s on-site service network, covering everything from emergency repairs to routine maintenance.

Specialist Rental Fleet

For general hire and more specialist applications, Versatile Equipment runs a state-of-the-art rental fleet of compact loaders and attachments, which is one of the largest of its kind in the UK. The company has a team of experts who are on hand to offer customers advice they might need regarding the best machinery to hire for their work.

Lee Chater added: “Not only do we offer one of the UK’s largest rental fleets of compact loaders, we also have a huge fleet of attachments to increase the versatility of the machines. We can cater for a wide range of needs – whether you want to rent a skid-steer or compact track loader with just a bucket or with a selection of attachments to undertake numerous tasks. All machines in our hire fleet are under three years old, fully certified and have a thorough Pre- Delivery Inspection prior to delivery to a customer.”

A Growing Product Range

In the last three years, Bobcat has entered the European wheel loader market for compact wheel loaders and small articulated loaders, as well as launching the company’s new generation R-Series telehandlers and compact loaders. The product portfolio has now been further extended with a new range of compact tractors from 25 to 58 HP, together with new lines of mowers and turf renovation equipment.

The Bobcat R-Series telehandler range for agriculture and construction provides a choice of 21 models with Stage V engines. There are eight machines aimed at agriculture covering maximum lifting capacities between 2.5 and 4.3 tonne with lifting heights from 6 to 8 m, complemented by 13 more for construction covering maximum lifting capacities between 2.5 and 4.1 tonne and lifting heights from 6 to 18 m. The Bobcat range also includes a brand new selection of nine rotary telehandler models.

The Bobcat range offers 10 skid-steer loaders including the brand new R-Series S86 model, complementing these wheeled machines with a selection of five compact track loaders, including the latest R-Series T86 top-of-the-range model. Bobcat also offers an extensive portfolio of mini-excavators from 1.0 to 9.4 tonne, including two electric models and a fullrange of light compaction machinery.

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