At Conexpo Steelwrist offers visitors the opportunity to meet the growing North American team and to experience demonstrations of how the tiltrotator and the SQ Fully Automatic Quick Coupler system increase excavator efficiency.

In the interactive booth visitors will see several product news firsthand and as they make their way through the festival grounds Steelwrist products will be on display with several other major excavator manufacturers.

Steelwrist SQ is a high performing fully automatic oil connection technology, used in quick couplers and tiltrotators on excavators to connect hydraulic work tools.

Steelwrist local organization geared up to support continued growth in North America

Steelwrist entered the North American market at Conexpo 2017 and is today the fastest growing tiltrotator supplier. Steelwrist veteran Christian Yanes, VP Sales Region Americas, has spent the last six years building the North American team, which has its headquarters in Berlin, Connecticut.

With penetration of tiltrotators and fully automatic quick couplers growing at a fast rate in North America, Steelwrist has built a responsive organization to drive sales and support customers, dealers and OEM partners. In the local North America headquarters stock is kept ensuring high availability and short delivery times of the Steelwrist product range.

After Conexpo Christian Yanes will relocate back to Steelwrist’s headquarters in Sweden and take on the role as VP Sales Region EMEA and at the same time Richard Aulin will step into the role as VP Sales Region Americas.

Richard has been with Steelwrist since 2018 and has a solid experience from the construction equipment industry before joining the company. Richard and his family will relocate to Berlin, Connecticut, as he steps into the role of leading the Steelwrist North America organization.

“We are very pleased to see Richard take on the role to lead the Steelwrist organization in North America with his experience and sales oriented approach I’m confident he will continue the growth journey with the team. I’m thankful for the work performed by Christian and the team laying the solid foundation for our business in North America”, says Stefan Stockhaus, Steelwrist CEO.

Interactive demonstration shows how Steelwrist creates earthmoving efficiency

A highlight in the Steelwrist booth at Conexpo will be the demonstration show featuring two different excavators both equipped with SQ60 fully automatic quick couplers and X18 tiltrotators. The show will run every hour on the hour starting at 10 AM and the two machines will share the same set of work tools, including hydraulic work tools as well as buckets.

As the machines are equipped with Steelwrist SQ technology the operator will be able to change between hydraulic powered work tools such as breakers, crushers, shears, grapples as well as mechanical work tools in only seconds – all without leaving the cab!

“Our demonstration show at Conexpo is truly a must see as you will be able to experience how our Steelwrist developed solutions add value and transform the excavator into a true tool carrier”, says Stefan Stockhaus, Steelwrist CEO.

Steelwrist products presented across the Conexpo festival grounds

As excavator contractors across North America want to increase the efficiency and versatility of their investment the penetration of tiltrotators is growing fast. During the last three years Steelwrist has seen strong growth as tiltrotator sales is increasing at a high speed.

With this comes an increased interest from many excavator manufactures to show their machines equipped with Steelwrist products that increase excavator efficiency. The Conexpo visitor will therefore be able to see a wide range of Steelwrist products on display with several major excavator manufacturers across the festival grounds.

“The fact that Steelwrist products can be found on display at Conexpo 2023 with so many different excavator manufacturers shows that our products truly deliver on our promise of driving earthmoving efficiency”, says Stefan Stockhaus, Steelwrist CEO.

Steelwrist booth: F8726