LIUGONG UK EXPANDS DEALER NETWORK WITH STRATEGIC NEW APPOINTMENTS
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LiuGong UK has announced the appointment of two new dealer partners: Dragon Plant Sales in South Wales and Lloyd Ltd in the north of England and Scotland. The expansion supports LiuGong’s ongoing UK growth strategy.
Since entering the market in 2019, LiuGong UK has grown steadily through a combination of direct sales and regional dealer partnerships. This dual approach enables the company to roll out new technologies more effectively and provide stronger local support nationwide.
To support this growth, LiuGong is expanding its dealer network. Dragon Plant Sales, based in south Wales, will cover the Welsh territory, while Lloyd Ltd, headquartered in Carlisle, will drive growth across northwest England and Scotland through its network.
Together, these new partners bring more than 75 years of collective experience in the UK construction equipment market and a deep understanding of customer needs. Their extensive industry knowledge and strong local relationships will be instrumental in driving LiuGong UK’s growth across the region.
“This is great news for LiuGong,” said Dean Thornewell, Managing Director of LiuGong UK. “We are delighted to welcome Dragon Plant Sales and Lloyd Ltd into our network. LiuGong is a world leader in several areas of plant equipment technology, and that really captivates dealers.”
A Dealer-Led Growth Strategy.
These appointments reflect LiuGong UK’s broader strategy to strengthen nationwide coverage by combining direct engagement with key accounts and trusted regional dealer support. This enables customers to access LiuGong’s advanced product portfolio with better local service, knowledge, and responsiveness.
“We’re expanding our dealer network in the UK to meet our customers’ demands,” said Andrew Millen, UK Dealer Development Manager. “That’s only achievable by appointing dealers who truly understand their local markets and customers. This is about extending our reach and getting advanced technology into the hands of more users. Ultimately, we aim to help customers overcome their toughest challenges.”
Commenting on the new partnership, Jason Derraven, Managing Director at Dragon Plant Sales Ltd, said: “The quality of LiuGong’s machines is excellent. They’ve been very helpful from day one, with strong training and support. Whether it’s the yard staff or the wider team, you can always pick up the phone and someone’s there to help. I see a great future ahead and a strong partnership for us.”
George Lloyd, Managing Director of Lloyd Ltd, commented, “The opportunity to partner with LiuGong is an exciting one for Lloyd Ltd. Their extensive range complements our current portfolio and provides cost-effective ownership and impressive innovation. LiuGong is already ahead of the game with the fifth generation of their battery and electric models, so we are looking forward to working with them and preparing for what the future holds.”
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