‘Licensed to sell’: Allu hold most successful global dealer meeting ever


Allu recently held its most well attended and successful meeting of its global dealer network. Under the theme of ‘Licensed to sell’, close to 100 representatives from over 30 dealerships came to Finland for what proved to be a fantastic occasion.

In recent years Allu has placed a great deal of emphasis in growing its highly professional dealer and distributor network. Throughout Europe, Latin America, Africa, the US and increasingly SE Asia, the network has continued to grow enabling customers throughout the world to readily benefit from the unique attributes of the Allu Transformer and Processor ranges.

In order to provide customers and end users with the very latest developments in Allu’s ever increasing solutions portfolio, close to 100 representatives from over 30 dealers came to Finland. During the two day meeting, themed ‘Licensed to sell’, the dealers enjoyed a series of events aimed at providing them with the latest developments and application thinking concerning the Allu product lines. Of special interest to the dealers was a demonstration day. Here some of the latest Allu Transformers equipped with the new TS Blades were put through their paces in front of a highly demanding audience.

In addition to seminars, demonstrations, workshops and a highly informative walk-through of the production process at the Pennala factory, Allu product and service experts were also on-hand to provide advice in order to help the dealers assist their customers maximize their investments. “The dealer conference and meeting was the perfect occasion for us to meet the Allu people at the sharp end,” said Allu vice president of sales Jeroen Hinnen. “I thought it was an excellent occasion, enabling us at Allu to not only help our partners, but also to listen to what they and their customers want from Allu.”

Global launch of Allu Crusher
One of the highlights of the dealer event was the global launch of the new Allu Crusher to the dealers. The three new crusher models have purpose developed features that ease their use and optimize performance, whilst providing easy maintenance in the field. Jeroen Hinnen, said of Allu’s latest development: “By bringing this new product line to market we will be able to provide customers with what they have been looking for. The Allu Transformer range offers unique productivity and efficiency benefits on soft rock and other materials, whilst the Allu Crusher range enables hard rock, and often troublesome demolition materials, to be effectively reduced.”

Gala dinner recognises achievements
The main event of the dealer meeting was a James Bond themed gala dinner held on the Tuesday night, where an awards ceremony was held to recognise the outstanding performance of Allu’s dealers. R D Williams from Australia and US dealer Arrow West were awarded the ‘Allu award for excellence’. The main award went to the Van Laecke Group from the Benelux region, which were presented with ‘Dealer of the year.’ “Our dealers are a vital link between us and the customers. And the dealer’s performance has been outstanding in 2019,” said Allu global marketing manager Marjut Lindroos. “The Allu awards recognise how well our dealers are performing, providing customers with outstanding solutions wherever they are in the world.”

The dealer meeting is one of a series of events Allu intends to hold throughout 2020 aimed at helping its dealers help their customers. Service workshops are scheduled throughout the world, as are application seminars.

Allu would like to thank all of the dealer representatives for coming to Finland, and for being an essential part of the Allu global family.