Kubota in one-horse race at Chepstow Construction Equipment



Chepstow Construction Equipment has been a Kubota Construction dealer since 2013 and covers South Wales as well as a large part of the West Country, areas that are both steeped in National Hunt Racing history. Both of CCE’s depots (Chepstow and Tiverton) conveniently have race courses located nearby, and the company has a long-running association with the Chepstow Racecourse and has sponsored the Silver Trophy Handicap Hurdle for the past two years.

CCE has 25 years’ experience in the plant industry and supply a range of Kubota machines, including the market-leading mini excavators, tracked dumpers and RTVs, to a variety of different customers such as plant hire firms, contractors and builders.

Since becoming a Kubota dealer, CCE has supported Chepstow Racecourse and used the superb facilities for charity events and hospitality functions for suppliers, customers and employees. Most recently, the firm supplied a Reggae-style U48-4GL machine for its Caribbean-themed race night which is currently being raffled.

CCE’s goal is to develop strong working relationships with construction and plant hire across the area it serves, and be the leading provider of compact construction equipment and mini excavators in particular. Therefore, Kubota has been the perfect partner with which to do so, and both companies have shared values of putting customers at the forefront of everything they do.

The reliability of the Kubota product has helped to save customers a considerable amount of potential downtime and lost productivity on sites, as well as time in administrating machine problems and breakdowns. But they also save the CCE team huge amounts of time, both in terms of engineering and administration work on breakdown and warranty claims. Instead, this time can be much better spent on providing customers with a swifter reaction time to an issue, or to provide advice or training, for instance.

As a result, CCE’s market share has grown by some margin over the last five years with three times the amount of Kubota machines being sold now than in 2012, and the company has been able to expand its service area into Devon to better serve customers in the West Country. Customer retention is above 90%, even during a very volatile and competitive period for the market.

There are many likenesses between the thoroughbreds that race on the tracks at Chepstow and the Kubota mini excavators that are sold by CCE – both are top of their class. Hard working, reliable and with an impeccable pedigree but perhaps not quite as fast (!), Kubota’s mini excavators work just as well in soft ground as well as on good to firm, and always deliver a winning result.

Martyn Durran, Managing Director at Chepstow Construction Equipment said: “CCE is proud to be a Kubota dealer and offers its customers outstanding quality, performance, technical innovation and all of the benefits of the Kubota anti-theft system, warranty, outstanding residual value as well as a host of back up features. Richard Johnson, Britain’s Champion Jumps Jockey, has won the trophy that we sponsor at Chepstow several times and is widely regarded as one of the UK’s leading horseman. Recently we had a chance to meet up to discuss horse racing and mini excavators, our two favourite subjects – at CCE we like to think we matched up the finest jumps jockey with the finest mini excavators in the UK today!”

Glen Hampson, Business Development Manager Construction Division at Kubota UK commented: “We are delighted to be working with the team at CCE 6 years on, as they are dedicated service professionals who value the relationships that they have worked hard to build up with their customers. Those who buy from CCE can rely on their technical know-how and the quality standards which they pride themselves on. Furthermore, CCE’s partnership with Chepstow Racecourse is a fantastic initiative aimed at engaging with the local community who are so embedded in the world of horseracing.”

To enter the prize draw for the brand new Reggae-style U48-4GL machine, please visit this site. The prize is a 4.8-ton machine, which comes supplied with a manual quick hitch and one bucket. There are only 200 tickets available for this raffle at a cost of £200 per ticket, and the draw will be held at Kubota UK HQ in Thame when all 200 tickets have been sold.