Garic Appoints Luke Bell as Sales Director.

Garic has appointed Luke Bell as Sales Director, after a successful career that includes 13 years at HSS Hire, where he progressed through a range of senior roles, including Business Development Director. He then spent over two years with Caterpillar as a Senior Strategy

Consultant, working across EAME to support regional strategy and commercial development.

Commenting on his appointment, Luke said:

“Great businesses are built on two things: a team that’s genuinely empowered, and customers who feel the difference. I’m joining with a clear ambition to foster a culture rooted in trust, collaboration, and continuous improvement, where delivering what matters isn’t the exception, it’s the expectation. I’m excited to help shape what that looks like at Garic.”

Asif Latief, Chief Executive Officer of Garic, commented:

“I’m delighted to welcome Luke to Garic at such an important point in our journey, as we continue to invest in the business and position ourselves for further growth. Luke brings a strong track record in our sector, alongside well-established industry relationships that will be invaluable as we continue to strengthen our commercial offering and deliver for our customers.

The appointment, the company says, comes at a time of continued growth for Garic, as the business expands its presence across the UK. This includes recent investment in new

facilities such as the Reading depot, alongside ongoing development of its people, product range and infrastructure, as well as the growth of Garic+, the business’s network of trusted suppliers.

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