The logo of multinational company in the Off-Highway tire industry will be showcased for the entire duration of the world-class cricket competition.
London, UK – July 22nd, 2024 – BKT Tires, a leading Off-Highway tire manufacturer, announces the official partnership with The Hundred, the ECB 100-ball cricket competition that will take the field from July 23rd.
For many years, BKT has embraced the value of sports partnerships and has established itself as a brand increasingly recognized by fans and sports enthusiasts at a worldwide level. As part of this partnership, BKT’s logo will feature on the leading arm of all eight teams’ playing kits across the men’s and women’s competitions in the fourth year of The Hundred. Furthermore, in-ground advertising activities from the multinational company will be showcased for the entire duration of the tournament.
Rajiv Poddar, Joint Managing Director of BKT: “It’s a pleasure and an honour for us to be at the side of this exciting competition that will involve world-class players from around the world. Also, this partnership fully reflects the value of inclusivity we hold dear, building together both women’s and men’s teams for over five weeks. This is the result of our shared passion for this extraordinary sport, which aims to bring added value to the cricket experience”.
Tony Singh, ECB Chief Commercial Officer: “The Hundred has always been about innovation and attracting a new audience and BKT Tires are aligned with those aims. We look forward to working alongside them as we continue to take The Hundred to as many fans as possible across England and Wales.”
This partnership further strengthens BKT’s passion and involvement in sport, confirming the company as a valuable partner to promote and develop cricket nationwide.
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