The company operate through two brands in the UK: Highsparks, serving the Scottish market, and Skyline, serving the English market.

Rémy Breton, CEO of UPERIO Group said:

“Adrian combines deep industry expertise with an authentic leadership style focused on people, customers and operational excellence. His experience and vision make him the right leader to support our ambitions in the United Kingdom and continue building a strong, customer-focused organisation.”

With more than 25 years of experience in the construction equipment sales and rental industry, Adrian joins UPERIO after a successful career with several leading industry players.

Most recently, Adrian served as Sales Director of Wolffkran UK, where he played a key role in driving commercial performance and supporting strategic development initiatives.

Adrian Hawkins added: “I am excited to join UPERIO at such an important stage in its development. What attracted me to the Group is not only its expertise and reputation in the tower crane industry, but its strong focus on safety, customer satisfaction and teamwork. I look forward to working alongside our employees and customers to continue building on this solid foundation.”