An interesting article here on brand ambassadors, what it means, where it adds value and what your competitors and customers might think.
UK manufacturer Morris Lubricants has reunited with brand ambassador Guy Martin – the popular lorry mechanic, motorbike racer, tractor lover, TV presenter, and engineering enthusiast – for a new video series covering the manufacture, filling, and distribution of its range of oils and lubricants.
The company were obviously pleased with the initial reaction from the previous 2022 series about how oil is made, citing increased reach, views and interactions across its social media platforms.
Designed to provide essential information before choosing a lubricant brand, the videos show Guy and Morris Lubricants’ Technology Manager, Adrian Hill, inspect the new £6 million operational developments that have been made at Morris Lubricants’ factory and facilities in Shrewsbury.
Clearly proud of its production and distribution processes this video series also provides a rare behind-the-scenes look at how Morris Lubricants manufactures and distributes its products around the world.
The company then uses their time with Guy to give an inside view of its new Worldwide Distribution Centre, where they look at how the company distributes its products throughout the UK and to over 100 countries across the globe.
Levering the Brand Ambassador relationship Morris get Guy to give testimony of his experience, as he comments:
“It was so impressive to see everything Morris Lubricants have done since I was last at the factory. They’ve clearly spent money in all the right places, and what shines through is how the aim is always to produce the best, get it done right, and never cut corners. It’s great to see a British manufacturer investing like this.”
A great name to have on board Guy Martin is a safe, solid investment who is no doubt regarded and respected by the stakeholders in the markets Morris Lubricant serve.
The content and interaction work well and, on this occasion, and it is not always the case, this is an understandable match with the content generated about the product, service and supply and not the celebrities’ profile and social media standing.
Adrian adds: “It was brilliant to invite Guy back to show him the boost we’ve had in our manufacturing, production, storage, and logistics capabilities. Once again, his enthusiasm was infectious. The new video series makes a perfect resource and insight for professional mechanics, service engineers, maintenance technicians as well as keen end users, avid DIYers, occasional hobbyists plus anyone else interested in our high-quality oils, lubricants and greases.”
To find out more about each episode, head to the Guy Martin brand ambassador landing page on the Morris Lubricants’ website www.morrislubricants.co.uk
